Coach-Led Health Challenge – Vital 100™
Research shows that long-term well-being (Longevity) and performance are strongly influenced by our lifestyle habits and the body’s biomarkers. Despite this, healthy individuals are rarely offered support to measure, understand, and improve their health data before problems arise. With Vital 100™, you receive comprehensive testing, a personalized plan, and support from a certified health coach – allowing you to take control of your health today.
This 100-day health challenge is designed to map your current health profile, identify strengths and risks, and help you achieve measurable improvements. The program is based on modern research on longevity, performance, and recovery, and you will receive practical tools to enhance energy, focus, and resilience in everyday life.
Personal Coaching and Plan
The program includes 1:1 coaching with Longevity & Performance expert Rob Lake, CEO and founder of Eirloom, and his team of experienced coaches. The challenge begins with a comprehensive health assessment that provides insight into your biological age and the markers that influence longevity and vitality. Among other things, we analyze:
Heart & Vessels: Cholesterol, blood lipids, and blood sugar balance (Glucose, HbA1c).
Inflammation & Immune System: CRP, white blood cells, and lymphocytes.
Liver & Kidneys: Key enzymes (ALAT, ASAT, ALP, GT) as well as creatinine and eGFR.
Hormonal Balance: Thyroid hormones (T3, T4, TSH) and stress hormone (Cortisol).
Nutritional Status: Iron, ferritin, vitamin D, and albumin.
Blood Values: Hemoglobin, cell size, and oxygen-carrying capacity.
The results provide a clear picture of your health today and form the starting point for a journey toward a longer, healthier, and more energetic life. After that, your unique needs are mapped, and you receive an individually tailored 100-day program, along with access to group sessions and an engaging community. Through weekly challenges, motivation, and follow-up from the program’s coaches, you stay on track toward your goals. After 100 days, you take a new test to clearly see your results.
What Support Will You Receive?
In addition to your two health tests, you will receive a detailed Vital Threads™ report, a personalized plan, and support from both coaches and like-minded participants. The goal is to turn your test results into actual lifestyle changes. The program concludes with an exclusive gala in Stockholm where you will have the opportunity to network with other participants and experts in health and longevity.
Optimize Your Health and Performance in 100 Days
Poor health often develops slowly and is only noticed once problems have already become serious. By regularly measuring and following up on biomarkers, you can identify risks early and act in time. Vital 100™ provides you with both the knowledge and the support you need to create sustainable habits, improve your test results, and build a stronger foundation for the future – in just 100 days.
Register your interest – get priority access to the next round of Vital 100™
Vital 100™ is carried out in limited groups a few times per year to ensure high-quality coaching and provide each participant with full support. The next start date has not yet been set, but you can already register your interest.
When you register your interest, our team will contact you ahead of the next cohort and you will receive priority access to one of the limited spots. No commitment – you choose for yourself whether you want to proceed when the program opens.
Register your interest by contacting our customer support and we will get back to you as soon as the next group is about to begin.
You decide what health data you want to share
The challenge begins with a referral to take blood tests at any of our partner clinics. Our doctors provide a medical assessment of your results, and you then receive a written report that forms the foundation of your journey. In connection with this feedback, you will gain access to Eirloom’s registration form, where you answer questions about your lifestyle, health, and goals for the challenge. This information serves as the basis for your first individual meeting with Rob Lake and marks the official start of your 100-day challenge.
Note!You always decide what health data, test results, or information you want to share. For clarity, only the licensed physician at Testmottagningen reviews and assesses your blood test results. Should you wish to share your results with an external party, that is entirely optional. Throughout the program, you will follow your personalized plan with support from coaching, group sessions, and the Vital 100™ community.
At the end of the 100 days, you will take a new set of blood tests. The responsible physician compares your results with the initial ones – giving you clear, tangible proof of how your health and biomarkers have changed and improved.










































